JNW Wines®
Full Brand Identity & Packaging Design
JNW Wines is an executive brand identity and packaging design project, created to embody sophistication, luxury, and rich heritage for fine wines.
- Logotype Design
- Brand Guidelines
- Packaging System
- Digital Toolkit
Crafting the system
A complete brand identity system designed to scale across editorial, packaging, retail, and digital touchpoints.
- 01 Logotype & wordmark
- 02 Color system & palette
- 03 Editorial typography
- 04 Packaging & lookbook
-
+210%
Increase in retail distribution across premium stockists.
-
8
Bespoke vintage bottle and label packaging editions.
-
15k+
Limited-edition reserve bottles sold out at launch.
From research to refined identity
-
01
Research & discovery
Audience mapping, mood boards, and competitive analysis to anchor the brand voice.
-
02
Concept exploration
Logotype experiments, palette studies, and tone of voice principles.
-
03
System design
Lookbook layouts, packaging hierarchy, and a responsive digital toolkit.
-
04
Delivery & hand off
Brand guidelines, asset library, and onboarding for internal teams.
