AfroDiner®
Full Brand Identity & Visual Strategy
AfroDiner is a modern African dining experience brand identity project, crafted to sculpt a distinctive, vibrant, and highly expressive visual language that celebrates authentic dining and culture.
- Logotype Design
- Brand Guidelines
- Packaging System
- Digital Toolkit
Crafting the system
A complete brand identity system designed to scale across editorial, packaging, retail, and digital touchpoints.
- 01 Logotype & wordmark
- 02 Color system & palette
- 03 Editorial typography
- 04 Packaging & lookbook
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+320%
Growth in brand foot-traffic and table reservations.
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6
New regional restaurant branches opened at launch.
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94%
Positive guest sentiment and brand recall score.
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From research to refined identity
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01
Research & discovery
Audience mapping, mood boards, and competitive analysis to anchor the brand voice.
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02
Concept exploration
Logotype experiments, palette studies, and tone of voice principles.
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03
System design
Lookbook layouts, packaging hierarchy, and a responsive digital toolkit.
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04
Delivery & hand off
Brand guidelines, asset library, and onboarding for internal teams.
